‘Promoting Your Art Online’ is a two day weekend course where you will learn everything you need to know about making the web work for your art. Learn how to build a unique website, get people to find it, make social media work for you and encourage people to buy your work online.
Taught by designer and illustrator Sam Osborne and marketing consultant and web developer David Edgar.
This intensive weekend course includes:
- How to find and express the uniqueness of your artwork
- How to buy Domain Names and Hosting
- How to build your website, including a live demo of a website build
- How to drive people to visit your website and build a following
- How to use social media to promote your art, including Facebook, Twitter, Instagram, Pinterest and strategies to make the most of your time.
- How to use the web to sell your work online through e-commerce solutions like Etsy and Folksy, using print on demand sites, and running a shop on your own website
- How to run a blog to promote your art
- How to use email newsletters to promote your art
- How get your work featured on other websites
BONUS FACEBOOK GROUP Promote Your Art online has its own dedicated private Facebook group where the course teachers and other students offer support, feedback and advice. This group is open before, during and long after the course for any questions you may have.
COURSE CURRICULUM
DAY 1: SATURDAY
Building your unique home on the internet.
DAY 2: SUNDAY
Driving people to your website.
What is included in the price?
- Two full days teaching (10am-4.30pm)
- Six modules:
1 – All About You
2 – Website Set Up
3 – Website Build
4 – Social Media
5 – E-Commerce
6 – Online Promotion - Professionally designed handouts for all modules
- Relaxed, informal learning atmosphere with visual presentation and live demonstrations
- An on and offline community of fellow artists and crafters to share the learning experience with
- Refreshments
- Beautiful countryside setting
- Private Facebook group for support before, during and after the course
- Option of additional one-on-one sessions with the course tutors (offered to all students at a discounted additional rate)
This course is for you if:
- You are baffled by the web and how to use it to promote your art
- You are ready to take the next step with your art business but don’t know how
- Struggle with social media and making it work for you
- You have a website but it doesn’t get many visitors
- You’d like to be able to sell your work online but don’t know how
This course is suitable for everyone – age and experience are no barriers and you don’t have to be at all techy.
Homework
There will be a few simple assignments to complete before the course starts, for example you will need to set up a Facebook account (if you don’t have one already) so you can join the class Facebook group. There will also be homework and activity sheets given out during class for you to complete in your own time.
At the end of the course you will have all the information you need to build your own unique website, to sell your art online and promote your art via social media, e-newsletters and online PR.
Sam & David – Course Tutors
ABOUT THE TEACHERS
Sam Osborne
Sam is a designer and illustrator who runs her own creative business. She has been using the web to sell and promote her services for years and brings her first-hand experience to the course.
David Edgar
David is a marketing consultant and web developer who runs his own marketing agency. David has been building websites and helping people promote their businesses online for over a decade.
This course has been designed for artists and crafts people of all disciplines including: sculptors, painters, print makers, photographers, potters, jewellers, knitters, upholsterers, needleworkers, glass artists, video artists and many more. If you work in a visual field then this course is for you! But don’t just take our work for it, here is what previous students have to say:
Thank you so much! I’ve really enjoyed the course – you’ve both been inspiring and really helpful.
Jane Strother
I wanted to share with the group that I just sold 2 bowls online. My first online sales!
Connie Fielder
If you are travelling from further afield and would like to stay in the area over the weekend, just get in touch and we can recommend local hotels and B&Bs many of whom offer our students discounted rates.
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